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STI, is a marketing automation tool designed to address some common challenges associated with commercial tools like Marketo or HubSpot. Its main goal is to maintain a high IP reputation to increase email deliverability and generate a higher number of engaged subscribers. Additionally, STI aims to eliminate incorrect leads by filtering out bot traffic, fake clicks, rage clicks, extraneous clicks, and invalid clicks.
By focusing on maintaining a high IP reputation, STI aims to minimize the negative impact on email deliverability. Commercial tools often send large volumes of emails, and if not managed properly, they can lead to a lower server reputation, causing emails to end up in spam folders or not reach the recipient's inbox at all. By prioritizing IP reputation management, PIE intends to increase the chances of emails being successfully delivered to the intended recipients' inboxes.
STI aims to improve lead quality by filtering out various types of invalid clicks. These include bot-generated clicks, which can skew analytics and waste resources, as well as rage clicks and extraneous clicks that may not represent genuine interest from potential customers. By removing these irrelevant clicks, STI helps ensure that leads are accurate and valuable, allowing marketers to focus their efforts on genuine prospects.
Help GTM to make informed decisions to optimize email campaigns. This data-driven approach enables them to tailor their email content, improve personalization, refine segmentation strategies, and adjust sending practices to increase the chances of emails reaching the recipients' inboxes and maximizing engagement.
By sending the email a few minutes before John typically engages with his inbox, GTM increase the likelihood of email being one of the first he sees. This lead to higher open rates and engagement since email is more likely to capture his attention before other emails arrive.