Mastering a Consistent Sales Pipeline - Discover How

Solutions for Predictable Demand Generation and Marketing Operations Excellence

Global Tech Media offers end-to-end AI and intent based lead generation solutions for our clients that cater to all stages of the buying journey, including, top, mid and bottom funnel. Our approach includes a range of tactics and services to help our clients reach and engage with their potential customers in order to drive revenue growth.

Account Based Marketing ( ABM ) is a key component of our lead generation programs, to help tailor our efforts to specific accounts and personalise the messaging. We also employ Whitespace and lookalike account strategies, targeting untapped opportunities and identifying accounts that resemble their high-value customers. GTM also place importance on targeting “MUST-WIN” customers, which are strategic accounts that hold significant value or influence in the market. By prioritising these customers, the aim is to maximise the impact of lead generation initiatives in order to yield the desired results. To identify prospects within specific interests or behaviours, Global Tech Media utilise intent data and also target install base data.

Our comprehensive approach includes awareness campaigns that consist of standalone programmatic programs as well as integrated programmatic advertising and content syndication for clients. This allows to reach a broader audience with targeted content across various channels and platforms.

At the bottom of the funnel, GTM runs BANT/SQL programs through personal outreach to engage with highly qualified leads. By using BANT criteria or identifying Sales Qualified Leads, we focus on prospects that are likely to convert into customers. We also run tailored Appointment Setting programs based on client request, subject to an initial discussion between GTM and our clients to fully understand the scope and parameters of the program to manage expectation.

Global Tech Media’s suite of solutions powered by Digital AI and human behaviour as well as intent based platform provide marketers with the necessary tools and strategies to address the challenges they face throughout the buying journey. We help our clients with awareness, engagement and facilitating pipeline/revenue generation through our end-to-end lead generation solutions.